The History of Club RSX

Over the years people have asked me how this place got started. I have told the story many times but never put it out there for everyone to read. After receiving several requests and realizing people indeed really want to know more about Club RSX and its history, I figured the time has come to put the entire story into words for everyone to read. Some of you will find it interesting and maybe some not; but, at least I will have answered the question. ďWhy did you start Club RSX?Ē

I started Club RSX in January 2001; the same week the Acura RSX prototype was released at the Detroit Auto Show. There was a lot of hype behind the car since it was replacing a staple of the Acura line, the Integra. When the RSX was released I was active on several other message boards and had been for about five years. I didnít know when the prototype was released if the car would be a hit or a flop; or even if it was going to be officially called the RSX. It really didnít matter to me, as within minutes of the press release going out, I purchased the domain name, clubrsx.com. I have been building my own websites since 1993 so I have a little background in it. I started work right away following the same format as the forums I visited all the time. The site started very basic with some pictures and details of the car and also a message board. The site grew pretty quickly because there was a lot of buzz about the car and people wanted to know more about it. I quickly developed some friendships; both with Acura public relations, and also some Acura and Honda dealerships. Through these connections I was able to continue updating clubrsx.com with new information about the car; as well as, keep the website as fresh as possible until the car was actually released to the public in July of 2001. It was during this same time period that a few items of fate started to come together that really helped shape Club RSX into what you see today.

In February of 2001, I was approached by a Honda dealership to build them an ecommerce website. They had a growing accessories business and were only able to sell parts over the phone. They liked how I built and designed Club RSX and wanted something similar. This gave me my first window into selling car parts and how the business worked. At the same time, some of the members of Club RSX started to express interest in Club RSX selling parts, because they wanted a trustworthy place to buy from and wanted a way to support the site. Thanks to these two things, I started to look into selling parts as a way to answer member demands and to help cover the rising costs of the website. I had been paying for Club RSX out of my own pocket because I didnít really want advertising. I did have a few for the first couple of months but that was based upon following how other sites were run, not because it was really covering the bills.

This brings us to July 2001 and the final release of the Acura RSX. Because the car was made in Japan, it hit the website in a wave. People were posting up teaser photos of the car on boats, then trailers, and finally in dealerships starting in Hawaii. This was a very exciting time for the website because people were coming to it in droves. At this same time I launched the online store selling mostly Acura accessories and what few aftermarket parts I could find. I had no clue what I was doing, this site was growing and people were actually ordering product. By December of 2001 I was getting enough orders and enough traffic that I asked my girlfriend (now my wife) Deirdra to come help out. This was the first year of a true business coming together and what a year it was.

For the next several years the site continued to grow both in members and business. Deirdra and I continued to run the business side of the website along with a staff of volunteer moderators and admin that helped us with the message board. In 2002, I also started working with Josh Hanley, who is a web and graphic designer. He has taken Club RSX to a whole new level, starting with upgrading my basic graphics and code. Today he continues to develop our creative marketing initiatives. In July of 2006, we started talking about bringing on a third full-time person to help with the day-to-day business, customer questions, and help with the website. In September of 2006, we hired Brian Dall who was a long time member and who we had met several times at different sport compact drag races. Brian brought a level of knowledge that I didnít have, which was/is knowledge of all things turbo. I have always been an all motor guy and I just wasnít able to answer peopleís turbo questions. I feel we have a great team in place who can handle all the different aspects of what we do from the message board, to website design, vehicle technical support, and of course shipping out product, each and every day.

Since July of 2001 I have been told by several people that we would not succeed. No website that started as a message board had ever sold parts before and no one had ever run a forum not supported by advertisers. Over the years the website has grown, both in members and in parts sales. We are happy to report that the critics were wrong about Club RSX. I sincerely appreciate and thank every member and visitor for continuing to support Club RSX by visiting the site and buying parts when they can. I am very proud of what this website has become and I canít wait to see what the future brings!

Thank you to everyone for supporting Club RSX!

Chris Dye
Founder
Club RSX, Inc.
chris@clubrsx.com

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